Feature

QR Code Analytics & Scan Tracking

QR code analytics give marketing teams the visibility they need to measure offline-to-online campaigns. Track every scan in real time — location, device, browser, unique vs repeat visitors. Auto-tag UTM parameters. Export charts and raw data whenever you want.

Create tracked QR code

Every scan, tracked

Why it matters

Built for marketing teams

QR code analytics turn printed materials into measurable touchpoints. Every flyer, poster, packaging insert, or business card becomes a data source. Know which locations, campaigns, and creatives drive the most engagement — without asking customers to fill out surveys.

Real-time scan tracking with zero setup
Geographic location (city + country) per scan
Device, OS, and browser breakdown
Unique vs repeat visitor identification
Automatic UTM parameter tagging
Dashboard with filterable charts and trends
CSV and JSON export on every plan
API access for custom integrations

What you can measure

The free tier includes analytics tracking up to 1,000 scans/month with basic analytics. The Starter plan ($9/mo) unlocks full analytics for up to 25,000 scans/month, and Business ($29/mo) gives you unlimited tracking. No premium analytics tier, no per-scan fees.

Total scans per QR code
Unique visitors vs repeats
Scans by city and country
Device type breakdown
Top performing campaigns
Scan trends over time
See pricing

QR code analytics — FAQ

Do I need to add tracking pixels to use QR code analytics?

No. Every dynamic QR code on QR Nova automatically collects scan data because the redirect passes through our servers. There is nothing to install, no JavaScript to embed, and no tracking pixels to manage. Create a QR code and analytics start immediately.

What data do you collect from each scan?

We capture geographic location (city and country via IP geolocation), device type (mobile, tablet, desktop), operating system, browser, timestamp, and whether the visitor is new or returning. We do not collect personally identifiable information from the person scanning.

Can I export my analytics data?

Yes. Every plan includes CSV and JSON export for all scan data. You can also access your data via our API on the Business plan and above. Your data is always yours — no vendor lock-in.

How does UTM auto-tagging work?

When you create a dynamic QR code, QR Nova can automatically append UTM parameters to your destination URL. This means every scan that lands on your website is properly attributed in Google Analytics, Mixpanel, or any other analytics tool you use — without manual URL building.

Start tracking your QR code scans today

Free tier includes 3 dynamic QR codes with scan tracking. Upgrade to Starter ($9/mo) for unlimited codes and full analytics.

Create tracked QR code
Real-time analyticsNo setup requiredExport anytimeFree tier available

QR Nova