QR code generator for marketing teams
Track offline-to-online campaigns with editable destinations, scan analytics, and cleaner attribution on print materials. Update campaign URLs mid-flight without reprinting.
The print attribution problem
Print campaigns are invisible to your analytics stack.
Billboards, direct mail, and trade show materials generate real engagement — but most marketing teams can't measure it. Static QR codes give you a scan count at best. No UTM data, no device breakdown, no campaign comparison.
Update campaigns without reprinting
Change the landing page after the billboards go up.
Dynamic QR codes let you swap destination URLs at any time — mid-campaign, mid-quarter, mid-print-run. Running an A/B test between two landing pages? Point the same printed QR to each variant. No reprint. No waste.
Built for marketing teams
Close the loop between print and digital
Campaign scan analytics
Track every scan: timestamp, device, OS, location. Compare performance across billboards, flyers, and direct mail in one dashboard.
Permanent redirects
Campaign QR codes keep redirecting long after the campaign ends — useful for retargeting pages and evergreen content.
Editable destinations
Change the URL your QR points to at any time. Swap landing pages, update offers, or reroute traffic without reprinting.
Data export
Export scan data to CSV or push via API to your analytics platform, CRM, or data warehouse for unified attribution reporting.
Questions from marketing teams
How do I attribute offline scans to the right campaign?
Create one dynamic QR code per campaign or channel. Each code's analytics are tracked separately, so you can compare performance across billboards, flyers, and direct mail without mixing data.
Can I add UTM parameters to the destination URL?
Yes. Set any UTM-tagged URL as the destination — the QR code redirects there and your existing GA4 or analytics setup captures the parameters as normal.
What if my campaign landing page changes mid-flight?
Update the destination URL in your QR Nova dashboard. Every printed QR code points to the new URL instantly — no reprint, no downtime.
Can multiple team members manage QR codes for different campaigns?
Yes. QR Nova supports team access so multiple users can create, edit, and view analytics for different campaign QR codes under one account.
How do I export scan data to my reporting tool?
Export scan data in CSV or JSON from the dashboard, or use the REST API for automated exports to your analytics platform, CRM, or data warehouse.
Measure every print channel like a digital one
Static QR codes free forever. Dynamic codes with campaign analytics from $9/month.
Create free QR codeQR Nova